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Have You Been 'Greenwashed'?

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When it comes to skincare, we all want to find products that suit our skin needs and are good for our health and the environment. Many companies though use clever marketing techniques to give the false impression that their products are greener than they actually are, a practice known as “greenwashing”. In order to avoid falling for misleading claims, it may be worth doing some further research of your own before making a purchase. Here are some tips that can help you shed some light on the overwhelming mass of information on the market.  

Make sense of scents

While a pleasant scent can draw you to a beauty product, many companies don’t make clear which combinations of chemicals they are adding into their products in order to create its fragrance, which can be problematic for a couple of reasons. Firstly, some of these additives can be harmful to the environment, and secondly, others can cause adverse reactions when they come in contact with the skin. For these reasons, it’s always advisable to use fragrance-free beauty and skincare products wherever possible. 

 Purposeful packaging

While packaging can play an important role when it comes to picking a new skincare product, it’s also important to be aware of its environmental impact. Wherever possible, it’s a good idea to steer away from products that have excess, unnecessary packaging, and instead opt for reusable, recyclable alternatives. Also, when your products are empty, be sure to dispose of the packaging as responsibly as possible.

 Company Values

Do your research to ensure that companies you support have core values that match with your own, and ask important questions about how they source and test their products. Helpfully, much of this information can now be found on a company’s website, saving you a lot of time and energy. The team at Beebio, for instance, talk openly on our website about being committed to New Zealand-made, cruelty-free products, which are free from synthetic ingredients including parabens, petrochemicals and artificial fragrances. Ask the questions, so you can be more comfortable with your choices.

Go cruelty-free

A growing number of brands are taking measures to ensure that their product ranges are cruelty-free, meaning that no animals were harmed or killed in the making of the product. Some companies choose to test their skincare or beauty products on animals before putting them on the market, exposing creatures to avoidable and unnecessary pain. By supporting brands which are cruelty-free, you are helping minimise the practice and normalise the avoidance of animal testing.

Steer clear of petrochemicals

Petrochemicals are exactly what they sound like: chemicals formed from petroleum and natural gas, and are often associated with heavy manufacturing and crude oil production. As unlikely as it may sound then, petrochemicals can often find their way into beauty and skincare products, where they have a range of uses including as emollients in face creams and preservatives in any number of items. Not only can they cause irritations to the skin such a dryness, pore-clogging and increased sensitivity, but they are also highly damaging to the environment, meaning that they should be avoided wherever possible.

 Avoid parabens

Parabens are pharmaceutical preservatives made from a complex combination of chemicals which are used commercially to increase the shelf-life of skincare and beauty products. Increasingly, people are becoming sceptical about the safety of including parabens in products we apply to our skin on a daily basis. Look out for products that are free of both parabens and lauryl sulphates, and consider opting for products containing natural alternatives.

Be wary of trends

New trends and fads are always popping up, promising instant results with minimal effort, but they should always be approached with caution. The reality is, these trends often do not produce long-lasting, sustainable results, and may even cause more harm than good to you or the environment. Be mindful of the long-term results you want to achieve, and stick with products and routines that are tried and trusted by you.

 


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